Arkoza

Mother brand Argus came to us to see how we could improve the branding and visual identity of a new brand they were creating that supplies high-end crank arms for eMTB and mountain bike riders. But first, they needed a name—a name as strong, durable, and recognizable as their incredible products. After 647 coffees and multiple unrelated visits to our cardiologists, Arkoza was born.

Then, we created a powerful new visual identity that tells people everything they need to know about Arkoza without saying a word. (God it felt so cool to say that.)